Distributor Brand Champion

Distributor Brand Champion

The Distributor Brand Champion´s main priority is developing annual business plans, driving CUBA Beverage Company (CBC) initiatives, and tracking Key Performance Indicators through a set group of Distributors within their territory.

Key responsibilities include: communicating strategic priorities; driving and managing key CUBA Beverage Company initiatives; ensuring implementation of merchandising standards; developing systems to track and measure Distributors execution; monitoring sales/POS progress against business plans; and coaching Distributors to produce execution excellence.

Responsibilities & Job outline:

  • Implement CBC´s Strategy, Merchandising Standards, and Key Account Programs.
  • Coordinates meetings with Distributors.
  • Implements systems to track and benchmark Distributors key initiatives/goals.
  • Ensure Distributors understanding to execute CBC´s merchandising standards.
  • Establishes set communication schedule to discuss upcoming and on going Key Account Programs
  • Assist in training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.).

Business Plan

  • Develop with Distributors the annual business plan with regards to organization requirements, distribution, volume, & investments.
  • Secure agreement on necessary subjects and review progress.
  • Consistently communicate with ownership and to guarantee alignment.
  • Establish POS allocation by distributor.
  • Keeps Distributor abreast of ALL new POS items and applicable allocation/timing.

Business Intelligence

  • Maintains strong working knowledge of all CBC systems
  • Develop knowledge of key account systems and how they relate to each Distributor (i.e. Exxon´s GROC, Wal-Mart´s centralized billing).
  • Proactively censure for Out-of-Stock´s.
  • Holds Distributor accountable for Data/Bill Backs/Depletions.
  • Distributor Structure and Accountability Expert
  • Thorough working knowledge of distributors´ internal systems and structure.
  • Understands distributor´s hierarchy and has relationship from the top down (Owner to Managers)
  • Clear understanding of the person responsible and accountable for tasks or programs within distributorship.
  • Working knowledge of routing procedures and able to suggest better route to market and/or manpower needs based on distribution and account frequency.
  • Knowledgeable on reps and area manager´s pay structure in order to program and hold accountable.
  • Provide on-going feedback relative to Distributors´ performance against objectives.
  • Develop working knowledge of geographic and demographic areas in assigned geography.
  • Develop expertise with regards to product competition and distributor competition in respective area.


  • Travel expectations depend on Distributor base and geography but would likely necessitate travel.


  • Sales experience and track record in Consumer Goods industry (Bev. Preferred), 5+ years.
  • Distributor and Supplier experience preferred.
  • Ability to lead, manage and motivate distribution partners.
  • Excellent negotiator and influencer.
  • Clear and proven ability to develop and implement successful sales and trade marketing strategies.
  • Strong knowledge of consumer marketing principles.
  • Successful track record in managing teams.
  • Excellent communication skills, including presentation and training ability.
  • Creative mind, outgoing personality and friendly.
  • Able to work independently with responsibility, and be organized.
  • Experience with basic administrative programs, Windows, Word, PowerPoint, and Excel
  • University – Bachelor´s Degree preferred

If you feel you are up to the task, click here to send an email.