CUBA Beverage Company Announces Initial Sales and New Distribution Deal

SAN DIEGO, CA, July 24, 2013 /PRNewswire/ – Cuba Beverage Company (OTCPINK: CUBV), a manufacturer and innovator of all-natural,herbal energy drinks, announced today it has begun selling its all natural beverage product to White Rose, the largest independent wholesale food distributor in the New York City and New Jersey metropolitan areas. These sales were a result of the signing of the White Rose distribution deal announced last week and will be recorded in the 3rd quarter of CUBA’s current fiscal year.

CUBA also announced it has signed a new distribution contract with Fairway Group Holdings Corp., the parent company of Fairway Market. Fairway Market is a high-growth food retailer offering customers a differentiated one-stop shopping experience “Like No Other Market”®. Fairway has established itself as a leading food retailing destination in the Greater New York City metropolitan area, with stores that emphasize an extensive selection of fresh, natural and organic products. Fairway is traded on the NASDAQ GM under the symbol “FWM,” and had sales of $661 million for the fiscal year ending 2013.

Alex Procopio, CUBA’s CEO, stated, “we are excited about continuing our product distribution surge in the northeastern part of the country. Having two major distributors marketing Cuba product to the Tri-State region is very significant for the Company, and their respective efforts will go a long way toward establishing our brand in the area.  It’s also very encouraging to see White Rose place an order for product as we begin selling in the area, which reinforces our decision to anchor CUBA distribution with their firm.  We are thrilled with the momentum.”

About Cuba Beverage Company

Cuba Beverage Company is at the forefront of creating a unique category for Herbal Energy Juices in the global energy beverage market, valued at $17 billion in sales in North America alone. Developed over the past four years with leading industry scientists, CUBA Herbal Energy Juice® is the first ready-to-drink beverage by Cuba Beverage Company that offers a healthy, natural alternative to conventional energy drinks. Several countries have banned the sale of energy drinks, which contain a high dosage of stimulants, including taurine and other artificial ingredients that can increase blood pressure and heart rate, cause joint pain, depression and sleeplessness as well as many other negative health effects. CUBA Herbal Energy Juice® is rapidly setting a new industry standard with its all-natural ingredients. It contains no caffeine, no taurine, no high fructose corn syrups and/or artificial sugars, no preservatives and no artificial ingredients.

CUBA Herbal Energy Juice ® is an all-natural herbal energy juice currently available in three unique flavors; Pomegranate-Cranberry, Wild Berry and Passion Fruit-Orange. CUBA’s products represent a healthy all-natural energy drink, with no caffeine, no taurine, no high fructose corn syrups or sugars, no preservatives and no artificial ingredients of any kind.

BevNet, the beverage industry’s go-to source for product reviews, stated, “CUBA is a superb tasting product. Unlike other juice infused energy products, this one (“Cuba”) has a low level of sweetness and its boost is derived entirely from natural sources as opposed to added caffeine… it is one of the more innovative energy drinks we’ve seen in a while.” For more information, visit

CUBA Herbal Energy Juice ™:  No monsters, no bull, just pure healthy energy!

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Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.